@BarbieStyle Doll Line Launch
The BarbieStyle Instagram channel revolutionized how the Barbie brand was presented to the world, sparking the creation of a fashion doll line that championed inclusivity and the joy of mixing and matching fashions, mirroring the dynamic spirit of the Instagram account. To support the launch of this innovative line, our team meticulously crafted all e-commerce photography, fashion editorials, and social content. We also played a pivotal role in advising on branding and packaging, ensuring a cohesive and impactful presentation that resonated with Barbie fans globally.