Maserati x Barbie
The annual Neiman Marcus holiday catalog is renowned for featuring unique and exclusive items tailored to their audience. This year, they partnered with Barbie and Maserati to unveil the most luxurious Barbie car ever created. I played a key role in collaborating with the Maserati team on the ideation and design of the vehicle and worked closely with Neiman Marcus on the rollout of promotional and marketing materials. Additionally, we created social-first doll content to support the launch, ensuring a dynamic and engaging introduction to this luxurious collaboration.
