Bratz Charmz
Bratz Pop Starz
BRATZ TV COMMERCIALS
For the Bratz TV commercials – Charmz and Pop Starz – we leaned into a sense of nostalgia while giving the classic TVC format a more modern, elevated edge. The spots were designed to feel familiar in structure, but refreshed through sharper visuals, styling, and tone. Casting slightly older talent helped push the work into a more aspirational space, connecting with both new fans and those who grew up with the brand.
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