@BarbieStyle Brand Identity
BarbieStyle began as a popular Instagram channel in 2014 and has since evolved into a comprehensive lifestyle brand encompassing a fashion doll line, consumer products, and a fashion. To ensure a cohesive and recognizable presence across all platforms, we developed a detailed brand identity guide. This guide streamlines the brand's visual and thematic elements across packaging, digital content, and consumer products, solidifying BarbieStyle's distinctive look and feel.
