Long-Form Spot
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BARBIE'S WALMART CAMPAIGN
For Walmart’s national 360 campaign, Barbie stepped into the spotlight alongside Patrick Mahomes and Becky G, inviting fans into a world where culture, entertainment, and play collide. I led the creative for Barbie, shaping how she showed up across every touchpoint — from a dynamic broadcast TV commercial and a prime placement ahead of Barbie The Movie, to an integrated rollout across social, Roku, and Spotify.
