Mini Glam Brand Launch

Mini Glam is a brand I’m especially proud of – a clean makeup line for tweens, created as a Target exclusive and a true departure from traditional toy. I led the brand creative from the ground up, shaping everything from the tone and visual language to the photography and overall look and feel. The challenge was finding that sweet spot – elevated and aspirational, but still age-appropriate and authentic for a younger audience. From shelf to campaign, we built a world that felt fresh, confident, and entirely its own.

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