BARBIE THE MOVIE INTEGRATED MARKETING CAMPAIGN
For Barbie The Movie, I led the creative vision across campaign creative, social, and partner collaboration, shaping how the brand showed up alongside one of the biggest moments in entertainment. Every piece of content captured the spirit of the film while standing on its own – fresh, modern, and unmistakably Barbie. This resulted in an iconic, award-winning marketing campaign supporting the film, soundtrack, doll line, consumer products, and talent. It came to life through social, global partnerships, content, and an unforgettable press tour, all built as a social-first ecosystem that seamlessly connected product, content, and culture. In close partnership with WB, Atlantic Records, and Margot Robbie, we worked with the film, cast, and soundtrack artists to create content that landed across key cultural moments, extending the world of Barbie far beyond the screen.
