BMR 1959 Launch
The BMR1959 collection celebrates Barbie's rich fashion heritage while showcasing the brand's evolution through the lens of current trends. To launch this innovative new line, we embraced the streetwear aesthetic that was gaining popularity, creating striking imagery and engaging videos. These visual narratives not only highlighted the cutting-edge style of the BMR1959 collection but also connected Barbie with contemporary fashion culture, appealing to a diverse and modern audience. Through this launch, we successfully bridged Barbie's iconic past with the vibrant trends of today, reinforcing her status as a timeless fashion icon.
