LOL Loves

LOL Loves is a collaboration-driven segment I helped shape from a marketing perspective and now lead creatively, built around partnering with culturally iconic brands. Across campaigns with Hello Kitty and Sanrio, Powerpuff Girls, Strawberry Shortcake, Care Bears, and more, each drop was treated as its own distinct moment with a clear point of view, while still feeling cohesive to the LOL brand. The work spans campaign creative, organic and paid social, ecomm, retail activations, partnerships, and content, all designed to connect seamlessly across touchpoints. The intention has always been to tap into nostalgia in a way that feels fresh and current, creating playful, ownable worlds that extend from content into retail.

LOL Loves Hello Kitty & Friends

LOL Loves Strawberry Shortcake

LOL Loves Powerpuff Girls

LOL Loves Care Bears

LOL Loves Minions

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