@BARBIESTYLE COLLECTION

The @BarbieStyle Collection, the first-ever product collab from Barbie's influential account, is a curated shop featuring exclusive, signature products from leading female-founded brands. I played a key role in the ideation and creation of this collection, branding, working closely with brand founders to develop a cohesive and appealing product line for our audience. Additionally, we created a comprehensive suite of supporting assets, including social and e-commerce content, partner marketing collateral, influencer boxes, and mailers.

Collection Website

Collection 1

Collection 2

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