Totally Hair Relaunch
To relaunch the popular Totally Hair line from the early '90s, we adopted a social-first marketing approach. From fresh and bold key art to a dynamic social campaign filled with teasers and heroic imagery, we aimed to capture the nostalgic essence of the original dolls. We also launched an adult-focused social collaboration with iconic hair stylists. This comprehensive strategy ensured that the Totally Hair collection resonated with both longtime fans and a new generation of kids, celebrating the timeless appeal and creativity of the iconic line that's all about hair play.
