Barbie Rewind Launch

Barbie Rewind is a brand-new, totally tubular throwback collection celebrating our favorite pop-culture looks from the 80s and 90s. To mark the launch and generate excitement among fans, we created unique editorials for each doll. These editorials beautifully captured the essence of the era, blending nostalgic charm with modern flair, and showcasing the vibrant styles that defined a generation. These assets were utilized across e-commerce platforms, A+ pages, social campaigns, consumer product artwork, and more, ensuring a cohesive and visually captivating presentation.

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