BARBIE CAREER OF THE YEAR

Barbie has worked in more than 250 professions, and her annual Career of the Year dolls highlight positions in which women are underrepresented. For 2024, we introduced a blockbuster set featuring four key movie-making roles. To support this launch, our team developed a global campaign that included captivating key art, a suite of set photography highlighting both the group and each individual role, and a robust paid and organic social content.