LOL LOVES STRAWBERRY SHORTCAKE
For LOL Loves Strawberry Shortcake, I led the overall campaign vision, bringing together teams and partners to build a fully realized world around this iconic collaboration. From hero campaign creative that reimagined Strawberry Shortcake’s world through the LOL lens, to editorial storytelling, social, stop motion, and the capsule collection, every touchpoint was thoughtfully connected. The goal was to create something nostalgic yet fresh – a cohesive, playful universe that lived seamlessly across campaign, content, product, and retail.
