LOL Loves Strawberry Shortcake

For LOL Loves Strawberry Shortcake, I led the overall vision, bringing together teams and partners to build a fully realized world around this iconic collaboration. From heroic campaign creative that reimagined Strawberry Shortcake’s world through the LOL lens, to editorial storytelling, stop motion, social, and a capsule collection campaign, every touchpoint was thoughtfully connected. The goal was to create something nostalgic yet fresh – a cohesive, playful universe that lived seamlessly across content, product, and retail.

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